The Frontline Unit is accelerating its growth with its new CEO, Badr Bougrine.

Arrabet Holding has announced the appointment of Badr Bougrine as Chief Executive Officer of The Frontline Unit, its subsidiary dedicated to Data and Artificial Intelligence. To ensure operational continuity, this appointment follows the departure of Zouhair Jamal-Bennis on July 13, 2026. The group commends his work in developing The Frontline Unit and wishes him every success in his future endeavors. **At the Intersection of Strategic Consulting and AI at Scale** Badr Bougrine brings nearly twenty years of experience in strategy consulting and digital transformation, acquired within top-tier firms where he led Financial Services practices in Morocco and Francophone Africa. Most recently a Partner at a consulting firm in Paris, he supported financial institutions, the public sector, and industrial players on their transformation roadmaps and full-scale AI deployment, with recognized expertise in agentic AI and AI program value management. **Strategic Continuity and Acceleration** > "Badr's appointment aligns with the trajectory we have set for the group: to make The Frontline Unit the benchmark for Data & AI in the Europe–Africa corridor, backed by a strong conviction in sovereign AI driven by our AISCAPADE laboratory. His background, combining the high standards of international consulting with an intimate knowledge of the Moroccan and African ecosystems, is exactly what this ambition requires," stated Mohamed Benboubker, co-CEO of Arrabet Holding. > "The Frontline Unit possesses rare assets: a top-tier team, a differentiating sovereign positioning, and the backing of an integrated group. My priority is execution—translating this potential into measurable impact for our clients in Morocco and across the continent," said Badr Bougrine. The roadmap for The Frontline Unit—expanding its Data & AI advisory offerings, scaling up AISCAPADE, and deploying sovereign AI solutions—continues under an accelerated mandate.